Thursday 17 May 2012

Free Day Thursday 17th May 2012 The Commission Project Pitch

Over the next few days (excluding tomorrow when I work with the Fashion Constructed Image Team again) I will be adding to the presentation that we have already created to ensure that it meets the brief fully. We already have ten slides so each only requires a minutes discussion.

Slide number (and owner speaker-this is subject to change as the presentation still requires some tweaking and final team agreement to make it fit the brief 100%) These tweaks will be communicated via our facebook group and the final presentation will be posted this Saturday for all to see, as I am in all of Friday working on my fashion groups final tasks.

Presentation Group E Commission 1, Title
2, Intro  MW (?)
3, Theme JB
4, Location MW
5, Model AW
6, Floor Plan AW
7, Exhibition Choices SS BH
8, Exhibition Text JB (as main Theme writer) RS (typography) SS (as poster designer)
9, Images DZ  (this slide will probably change to one on 'references' and may be -reordered)
10, Advertising/Audience SS
11, Budget AW
12, Self evaluation/any questions






Commission Unit: Final Presentation, Monday 21st May 2012, Room 806


Please read these guidance notes carefully.

The structure of your Assessment on the 21st May 2012, largely builds upon your experience at the earlier stages of the First Year (for example your January Assessment). This is a point where you present for assessment, to your Unit Leader, Steffi Klenz, Paul Wombell and Bruno Ceschel as representatives of the photographic industry.


As part of this assessment, each group will be asked to ‘pitch’ their proposal to the assessment panel in a simulated manner of a ‘real’ professional situation. This part of the unit therefore presents you with a professional ‘dragons den’ experience in which you must communicate your research, concepts and rationale for your visual solutions of your publication or exhibition proposal to ‘real’ professionals.


Your presentation should be no longer than 10mins and must take the form of a powerpoint presentation. Your pitch will be followed by a 15 minute Q&A sessions and the panel will also give you some feedback directly to maximize your experience of your industry experience

EXHIBITION TASK:
Your exhibition proposal must include the floor-plan your created of your chosen exhibition venue. You must additionally build a model of your exhibition space with your images (in their proportional size) included. You must also present clear ideas of how you ideally would like the exhibition to be lit. Additionally, you must also write a press release that indicates the theme and title behind your exhibition.
A computer will be provided in the allocated Tutorial Room (Room 806) to display your presentation.
PRESENTATION STRUCTURE
Your presentation should seek to discuss the following criteria.
  1. A clear introduction to your proposed publication choice, outlining the concept (idea), behind your choice.
  2. Include your Research and Visual References, with a clear explanation of what you think their significance is and why. For example, why have you chosen your particular exhibition venue? Or how has your research related to your proposal? What do you think are the most important factors that you have learnt from your research? How have the particularities of your chosen publication output influenced your own choices?
  3. Highlight your editorial choices and the reasons behind your selection. You should discuss matters of curation (exhibition), or page-layout, relationship to text or relationship of images to one another. Talk about the sequencing of images and the experience this creates for your audience.
  4. You must identify the roles and responsibilities within your team and how you worked together as a team as well as individuals.
  5. Finally include a Self Evaluation. Discuss how you would evaluate your achievements regarding this task of the brief. For instance, how do you think your editorial choices translate to your idea? What have you learned? What could you have done better or what needed more consideration?  How have you managed this task of the unit? What has been the most significant challenge regarding this task? How can you overcome them in the future?
It is vital that you refer to your briefs for the Unit so that you deliver all tasks. Please go to the Course Blog to re-familiarize yourself with the Project requirements.
As before, we expect a high level of professionalism from our students, so please give the presentation of your review due care and attention. Time keeping is important here, so be early, you have a strict time allowance of 10mins to present. No more. So practice your presentation. For your Assessment please wait outside the room to be called.
BIOGRAPHIES OF THE PANEL:
BRUNO CESCHEL is a freelance editor, writer, and photography consultant living in London. He is the Founder of Self Publish Be Happy and he has been the editor of the new art / porn magazine Stroke, which premiered in Summer 2009. He worked on the 2008 edition of the Brighton Photo Biennial and for Chris Boot Ltd, and is a visiting professor at the London College of Communication.
PAUL WOMBELL has been a leading figure in British contemporary photography for the last twenty years. In 1994 he was appointed Director of The Photographers Gallery in London, the first public space for Photography in Britain. He was instrumental in developing the new international prize for photography, the City Bank Photography Prize. Previous to this post he was for eight years the Director of Impressions Gallery in York.  He has written widely on photography and has given lectures at many international conferences.
SCHEDULE, Monday 21st May 2012, Room 806
10.15-10.40am                        Group 1
10.40-11.05pm                        Group 2
11.05-11.30pm                        Group 3
11.30-11.55pm                        Group 4
11.55-12.20pm                        Group 5
12.20-12.45pm                        Group 6
LUNCH
1.45-2.10pm                         Group 7
2.10-2.35pm                         Group 8
2.35-3pm                              Group 9
3-3.25pm                              Group 10
3.25-3.50pm                         Group 11
Panel Discussions


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